Four ways to use social media to boost customer loyalty – CMO Australia

​There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty. Source: Four ways to use social […]

Social Media

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Facebook | Missing out on social media stocks

Matt Krantz, USA TODAY 6:36 p.m. EDT June 12, 2013 (Photo: Paul Sakuma, AP) STORY HIGHLIGHTS Facebook is noticeably absent from a social-media stock rally this year Investors are finding unique reasons to continue avoiding Facebook stock Analysts continue to feel the negativity toward Facebook is overdone All the focus […]

Social Media News

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